Study of Government Subsidies and Manufacturers' Decision to Join the Blockchain

Based on the increase of people's environmental awareness and application blockchain technology in various fields, this paper combines green supply chain, establishes a secondary chain led by manufacturers followed retailers, explores pricing strategy platform adoption conditions traditional compared with that joins platform, considers government-subsidized The also strategies government-subsidised manufacturers. Firstly, finds companies do not join platforms all cases. Manufacturers retailers are motivated to when cost operating is low consumer trust value product low. This because benefits increased demand due products more than compensate for platform. However, retail price will rise consumers benefit from When government subsidises manufacturers, Furthermore, does always there subsidies.